Choose three of the Social Media Tools presented on this website to try. Post links to your attempts. Share your thoughts about which new social media tools will reach audiences most effectively. Explain your rationale.
In order for a
writer to be successful within social media outlets, it is beneficial to follow
the “Dragonfly Method”(SNHU, 2014). This
method allows for a writer to target a message to a certain audience. There are four principles that are involved
with this method: focus, grab attention, engage, and act (SNHU, 2014).
Since I am writing this
assignment in a blog, I found it fitting to make my first tool, well, a
blog. Blogs are typically written in an
informal tone and updated on a daily or weekly basis (Aids, 2013). I like blogs because of the conversations
that can arise from them and a lot of information can be passed back and forth.
Blogs can be written by just about
anyone. One type of blog I love to read
is from people’s travels. They provide a
firsthand account of different places and can offer good advice on where to
stay, eat, and explore. Here is a link to
a blog that has a lot of worldwide travel information: http://www.hotelswelove.com/blog/
. They break that blog up into three
sections, Think, Play, and Sleep making it easy for readers to follow. This tool has great potential to reach sizable audiences. By using some common
sites such as Blogger, Tumblr, and WordPress, posts can be tagged, liked,
followed, and searched (Aids, 2013). The
amount of blogs worldwide has risen by 145 million from 2006 to 2011 (Aids,
2013). The one downside I can see in
blogs is that it is very user specific.
People will typically only view them if they are interested in the
topic, so it is important for the reader to have a good relationship with the
writer to keep them engaged.
Another
great tool to reach a wide audience base is Twitter.
Twitter is great to follow the news, sports, celebrities, and
products. By having consumers retweeting
products or stories, agencies basically have low cost advertisement, while
reaching a large amount of people. Users
of Twitter can connect to people by posting a maximum of a 140 character posts,
which is unique in the world of social media and in a way I think it makes
messages a lot quicker and easier to read.
With 177 million tweets sent daily worldwide (Aids, 2013), messages are
sure to spread quickly. https://twitter.com/AIDSinfo is a link
to a twitter account that provides a lot of great information on Aids
treatment, prevention, knowledge, and research.
Photo
sharing sites are a great way to connect with each other by tagging, sharing,
uploading, storing, and editing pictures (Aids, 2013). People can leave comments and by using hash
tags, it can link your photos to others using the same tag. This is a different way to enhance
information delivery because it is mostly done through imagery, rather than text. Sometimes pictures speak louder than
words. Some of the most popular sites
include Instagram, Pinterest, Google+, and Flickr (Aids, 2013). Out of all of the sites on any social
network, Pinterest showed the most growth from 2011 to 2012 (Aids, 2013). http://instagram.com/egpaf
is a link to an amazing Instagram account for egpaf, the Elizabeth Glaser
Pediatric Aids Foundation (Aids, 2014).
This site has 1, 615 followers and has 513 posts, a great way to spread
awareness.
I cannot
say that one tool is more effective than the other because in the end it
depends on what type of information writers are looking to share and it also depends on what audiences are looking for. If someone is looking to share a specific
topic then writing blogs might work best for that audience base. If one is looking to spread quick information
to a large audience then Twitter might work best for that. If someone feels that imagery will enhance
their message then photo sharing will work best for them. Overall, it all depends on the audience base
and what type of message the writer or photographer wants to share.
References:
Aids.Gov (2013). New media tools. Retrieved from: www.aids.gov: http://aids.gov/using-new-media/tools/index.html#tool-bookmarkingNew
Aids.Gov (2013).
Photo sharing sites. Retrieved from: http://aids.gov/using-new-media/tools/photo-sharing-sites/
http://instagram.com/egpaf
Aids.Gov (2013).
Twitter. Retrieved from: http://aids.gov/using-new-media/tools/twitter/index.html
https://twitter.com/AIDSinfo
SNHU (2014) Module 6 - Overview. COM 510-X1509
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